Monday, 25 November 2013

Celebrity Enhances Loyalty Progranmme

Celebrity Cruises has announced its enhanced Captain’s Club loyalty programme. The new programme includes two additional levels of status and rewards beyond the existing “Elite” level, the highest previous level of membership in the brand’s current four-tiered programme. Guests can also accelerate their progression through the loyalty tiers with a new Club Points system that recognises the stateroom category as well as the days spent onboard.

Effective on sailings commencing this week, the new Captain’s Club will offer a SIX-tier programme. The Club’s current levels of “Preview,” “Classic,” “Select” and “Elite” will remain, with two new tiers – “Elite Plus” and “Zenith" – each with their own unique benefits and privileges:
  • Members who achieve the new Elite Plus status will receive broader benefits, including additional beverage and speciality dining discounts, complimentary 200-minute Internet packages, complimentary cappuccinos, lattes and more.
  • Members who achieve Zenith status will receive benefits and perks befitting this ultimate level of membership, such as access to Michael’s Club Lounge (available fleetwide in 2014), a complimentary premium alcoholic beverage package, complimentary laundry, a 1,600-minute Internet package, and other benefits.
Members’ previous cruise credits will be automatically converted into Club Points, and members will retain all of the benefits they earned in the programme to date, with no expiration. In many cases, guests may automatically become members of the new Elite Plus or Zenith tiers. It is important to note that no current members will lose any of the benefits they enjoy today. Full details are on
Celebrity's director of loyalty, Lee Moreau, explained: “At a time when many loyalty programmes are cutting back on benefits or making it more difficult to redeem rewards, we’re thrilled to do just the opposite. Guest loyalty is the cornerstone to any successful business, and that’s why, at Celebrity, we make our guests the centre of our attention. We hope this reinvigorated programme will show our guests even more vividly how much we appreciate their loyalty, and allow us to welcome them back onboard even more frequently.” 

Captain’s Club members can now access exclusive special pricing through the Captain’s Club portal on the website.
By simply entering their name and Captain’s Club member number on the site, they can instantly see available loyalty pricing.

More info: visit, call 0844 493 2043.

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