Thursday, 6 February 2014

Cunard Are Scent-Sational

There will be something new in the air aboard the Cunard trio of Queen Mary 2, Queen Elizabeth and Queen Victoria this year: the famous line has joined forces with British perfumiers Penhaligon’s to enhance its in-cabin amenities. 

The distinctive look and fragrance of the Royal Warrant-holder’s Quercus body lotion, shower gel, shampoo and conditioner will all be introduced across the fleet in 2014.

The Quercus scent was created in 1996 and named after the English oak to embody strength, tradition and essential 'Englishness', the perfect complement to Cunard’s classic style. The musk and sandalwood base notes are warmed with jasmine and cardamom and topped by citrus and bergamot to produce an elegant and uplifting fragrance with equal appeal to men and women.  

Queen Elizabeth is the first of Cunard’s ships to feature the Quercus products, which will be introduced to Queen Victoria and Queen Mary 2 in the summer.  In response to passenger testing, shower gel and shampoo will be supplied in larger sizes while body lotion and conditioner will be in smaller bottles. Soaps will also be provided and all items will be replenished as required.  

Enhanced ranges will be offered for passengers travelling in Grills accommodation and the top grade Suites will have the added benefit of a Scent Library containing 10 samples from across the Penhaligon’s fragrance spectrum.  

Angus Struthers, Cunard Marketing Director, said: “With its intriguing mix of tradition and
modernity, the classic and the quirky, Penhaligon’s perfectly accords with the distinctly British feel of our three ships.  We are very happy to be working with Penhaligon’s, which like Cunard has a distinguished history and long association with the Royal family.” Matthew Huband, Head of Global Marketing at Penhaligon’s, added: “Like Cunard, Penhaligon’s has a long and illustrious history, drawing customers of taste and refinement. We are thrilled to be able to share this most British of fragrances and look forward to a long relationship with Cunard and the Three Queens.”

Penhaligon’s has been ‘entertaining England’s nostrils’ since 1870 and the spirit of founder William Penhaligon touches everything the company does today. Its scents are still made and bottled in England using the highest quality ingredients. Penhaligon’s is proud to hold two Royal Warrants: from HRH The Prince of Wales (granted in 1988) and HRH The Duke of Edinburgh (granted in 1956).  

More info: visit www.cunard.co.uk or call 0843 374 0000.

The new edition of World of Cruising is now out, and you can see the digital version online on our home page at www.worldofcruising.co.uk. To subscribe at our special offer rate for 2014, see this link.