Friday, 26 November 2010

Voluntourism with Crystal Cruises

Ultra-luxury Crystal Cruises has announced a new corporate social responsibility initiative for 2011 to support the destinations it visits.

The ‘You Care, We Care’ programme is a complimentary, hands-on, shore excursion initiative that opens up opportunities for guests and crew alike to assist with charitable projects in destinations they visit during any cruise. The focus lies in working with and assisting local projects, educating participants on local community needs and providing them with authentic, rewarding experiences and an overall sense of place.

On every 2011 itinerary, Crystal Cruises has planned one ‘You Care, We Care’ Crystal Adventure in which a limited number of guests and crew can donate their time, with Crystal covering all logistical arrangements and costs.

The complete programme of excursions and projects is currently in development and availability will be limited but 'voluntourism' experiences aboard Crystal Symphony (above) and Crystal Serenity voyages will include:

§ Lima, Peru – Brightening the environment of the children at the ANQUIEM Burn rehabilitation centre with arts and crafts

§ Cartagena, Colombia – Creating crafts with the elderly, playing football with the children, or urban farming with an emphasis on organic agriculture at the Granitos de Paz Foundation

§ Puerto Vallarta, Mexico – Assisting the PEACE organisation in beach and neighborhood clean-up.

Commenting on the new initiative, Crystal's Vice President International, Philip Ordever said: “We challenged our worldwide tour operators to craft excursions that contribute to local causes because we are absolutely committed to giving something back to the communities we visit and explore. We also recognise the growing desire of our guests to seek out and discover authentic, enriching experiences and believe this new initiative will make a difference to both our destinations and our overall guest experience.”

A cornerstone of Crystal's culture is its genuine hospitality and service that has been internationally celebrated for two decades. This spirit of generosity extends to its respectful treatment of the environment, oceans and communities in which it travels.