Sunday, 5 June 2011

Serenity's Big Makeover Complete


One Hamburg shipyard, two weeks, several talented designers, 500-plus+ international staffers, 606 crew and $25 million. Such are the ingredients for the ultra-luxurious redesign of Crystal Cruises’ largest ship, Crystal Serenity. Just completed after a round-the-clock remodel at Germany’s Blohm + Voss shipyard, the dry dock was the company’s longest ever. All 535 staterooms, retail centres, outdoor pool deck, corridors and other spaces received a dazzling facelift, in addition to general sprucing of the entire outside and inside of the vessel.

Interior designer, Keith Rushbrook, principal at the Toronto-based II BY IV Design Associates summarises the vision: “We wanted modern classic elegance. We wanted Fifth Avenue – crème de la crème New York-inspired living and retail spaces that people love and look forward to spending time in.”

Sophisticated Stateroom Remodel

All of Serenity’s luxury accommodations received new appointments. While Crystal Penthouses were refreshed with new soft goods, Deluxe Staterooms, Penthouses and Penthouse Suites were completely transformed with new, floor-to-ceiling tufted headboards, bedside cabinets, sofas, curtains, pillows and custom carpets in contemporary lines and classic stone, silk, velvet, leather and crisp linen textures. The new sofas also offer more third berths – a nice feature for Crystal’s growing family clientele. Blu-ray players and flatscreen TVs were added and new modern lighting, plus an electronic “do not disturb” doorbell system, allowing guests greater personalisation of their chic accommodations.

Remarkable Retail Space Re-Do

The Apropos boutique was redesigned into three dramatic shopping spaces against a backdrop of rich Zebrano wood and herringbone rosewood, arresting black-plum-magenta carpeting and tufted leather seating. A new area is dedicated to Christian Dior cosmetics. The Dior shop is exclusive to Crystal and is the largest of its kind that isn’t land-based. Not be outshone, the Facets fine jewellery store also received a new, private sales area and a new, overall look mirroring a jewellery box, with mother-of-pearl feature wall and bevelled chrome display cabinets.

Serenity emerged from dry dock to begin a series of Baltic, British Isles and North Cape cruises. Come August, the ship sails to the Mediterranean for a variety of late summer and autumn cruises where guests can not only enjoy the resort’s new look, but exceptional value from a huge Autumn Fare Sale, with up to $2,000/couple spending credits and other amenities.

For more info, visit www.crystalcruises.co.uk or contact the UK's leading luxury cruise specialists, The Cruise Line Ltd