P&O Cruises has launched its new loyalty scheme, the Peninsular Club, this month, with a variety of exciting new features. The new club, which launched first on board Ventura on April 1, has six distinct tiers; Atlantic, Pacific, Mediterranean, Caribbean, Baltic and Ligurian, along with some significant new benefits.
The Peninsular Club will cover the whole P&O fleet by April 27, with points from the previous loyalty scheme, which had three ‘tiers’ - ruby, sapphire and gold - being automatically transferred to the new Club.
The wide range of benefits of the new club vary by tier, and include an onboard discount ranging from 5-10%, a complementary pressing service and discounted laundry, as well as early embarkation, an exclusive travel insurance offer, early booking offers and early cabin access.
In the new scheme, the Baltic and Ligurian tiers will be exclusive to the most loyal passengers who have a total points value of more than 2,500. Entry to these tiers is not only reliant on points but also on a requirement for the passenger to have spent more than 80 nights on board any P&O ship within the three years prior to the start of their cruise.
In the new scheme, the Baltic and Ligurian tiers will be exclusive to the most loyal passengers who have a total points value of more than 2,500. Entry to these tiers is not only reliant on points but also on a requirement for the passenger to have spent more than 80 nights on board any P&O ship within the three years prior to the start of their cruise.
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