Friday, 23 August 2013

Crystal Introduce PURE Staterooms For Allergy Sufferers

Allergy sufferers can check their discomfort at the door – of 70 Crystal Serenity doors, that is – when ultra-luxury Crystal Cruises launches the cruise industry’s first hypoallergenic staterooms. Already renowned for high standards of sanitation and comfort, Crystal is introducing a new category of luxury accommodations for the most refreshing night’s sleep possible: Deluxe PURE Staterooms.

Crystal is partnering with PURE Marine Solutions (right), sister company of leading allergy-friendly hospitality innovator PURE Global, for a comprehensive transformation utilising the only hypoallergenic process patented and proven to deliver a safe and healthy environment.

During Crystal Serenity’s “Extreme Makeover” dry-dock in November, each of the current 70 “AA” balcony rooms will undergo PURE’s seven-step air and surface purification process to remove allergens and reduce the risk of common irritants. Among the many steps to maintain this superior allergy-friendly indoor environment, a state-of-the art medical grade air purifier will filter out 99.9% of all impurities and dust. While PURE rooms are usually sold at a premium at shoreside luxury properties such as the SLS Beverly Hills, Park Hyatt Toronto and Fairmont Chicago, Crystal’s PURE Staterooms will be available at no additional cost. The rooms debut on November 27 and will be designated as “P1” and “P2” in April.

“Imagine returning to your room after a full day ashore in a bustling city such as Rome or Bangkok, and then slipping into your purified sanctuary of ultra-clean air and hypoallergenic bedding,” says Philip Ordever, Crystal’s vice-president of international sales & marketing. “For guests who suffer from allergies, have mild respiratory issues such as asthma or who simply desire a respite from the air quality in many cities, these staterooms will become a haven of fresh air – at no additional cost.”

How does a room become PURE?

Phase 1: Disinfection

1. Deep Clean Air-Handling Unit: Each room’s air handling systems (heat and air-conditioning), including fan blades, condensation lines and drop pans, are thoroughly cleaned and disinfected using PURE’s advanced treatment, leading to a dramatically improved overall air quality in each room.

2. PURE Clean: Every surface of the room, including furniture, curtains and carpeting, is deep-cleaned and sanitised using special vacuums and a patented PURE cleaning solution that disintegrates bio films and maximises removal of dirt and bacteria that traditional cleaners may leave behind.

3. High Ozone Shock Treatment: An advanced shock treatment completely eliminates particles, viruses, germs, and odors from every inch of the room, resulting in a fresh, crisp environment.

Phase 2: Prevention and Maintenance

4. PURE Shield. A patented bacteriostatic barrier is applied everywhere, from light switches and TV screens to countertops and artwork, repelling new micro-organism growth for up to two years and making it nearly impossible for bacteria and viruses to survive in a PURE environment.

5. PURE Tea Tree Oil Cartridge. A natural anti-microbial disinfectant, safe even for scent allergy sufferers, is strategically placed to maintain the room’s sanitised conditions.

6. Air Purification System. A patented PURE air purifier is discreetly installed inside the room, providing 24-hour defence against airborne irritants. Listed by the FDA as a Class II Medical Device, PURE’s state-of-the-art system is 150 times more efficient than HEPA and proven to eliminate 100% of organisms from the air as they pass through the purifier.

7. Allergy-Friendly Bedding. Micro-fibre, mono-filament mattress and pillow encasements add an extra layer of allergen protection while sleeping.

Crystal’s housekeeping staff will also be trained in any daily maintenance routines required. Every six months, PURE specialists will also re-service the rooms ensuring spaces are kept to the highest of hygiene levels indefinitely.

The Deluxe PURE rooms are available for booking immediately.

For bookings, follow this link to The Cruise Line, the UK's leading luxury-cruise specialists.