Friday, 24 January 2014

A Cruise Brochure For The iGeneration

Cruisers who are comfortable with their iPods and au fait with their iTunes will be interested to know Royal Caribbean has launched a new 2014 family cruise brochure specifically for tablets. Designed to coincide with peak booking season, the industry-first brochure is filled with videos and interactive content to help showcase all of the family-friendly features and amazing experiences available on a Royal Caribbean holiday.

Available to download free on iTunes, the new brochure also includes special early booking offers and a selection of the most popular itineraries. Featuring a range of helpful planning guides for mums and dads, including information on onboard restaurants and a link to the cruise line’s new kid-friendly Penguin Ahoy! app, the e-brochure is packed with great reasons to cruise.

Families seeking a star-studded cruise holiday can enjoy a break with DreamWorks favourites such as Shrek, Puss In Boots and more; watch special onboard productions of Let You Entertain Me, an ice skating show of How to Train Your Dragon; see the DreamWorks Animation parade down the Royal Promenade; and sample interactive character breakfasts in the main dining room and various other shows and activities.

For young princesses, The Barbie™ Premium Experience is the ultimate indulgence for Barbie enthusiasts. Guests can enjoy staterooms decorated in the iconic doll's signature style as well as exclusive, themed activities throughout the cruise – from an invitation-only tea party and mermaid dance class to a fashion design workshop and Barbie fashion show.

As well as two of the most popular experiences across the Royal Caribbean International fleet, the new e-brochure contains a whole host of information and interactive features to get families excited in advance of their cruise.

Jo Briody, director of marketing & PR, UK & Ireland, Royal Caribbean International explained: “Our new tablet friendly brochure is designed to allow families to plan their holidays together and to showcase all of our family-friendly videos and onboard features in one place. We hope its ease of use and inspiring content will urge more families to consider a cruise for the first time.”

Key offers for 2014 featured in the new family friendly e-brochure include:

  • A seven-night Western Mediterranean fly/cruise onboard Liberty of the Seas from £1,272 per adult and £861 per child (based on a family of four sharing an inside stateroom, including flights from London Heathrow). Based on 24 August departure.
  • A seven-night Greek Isles fly/cruise onboard Splendour of the Seas from £1,254 per adult and £744 per child (based on a family of four sharing an inside stateroom, including flights from London Gatwick). Based on 23 August departure.

More info: visit

The new edition of World of Cruising is now out, and you can see the digital version online on our home page at To subscribe at our special offer rate of 50% off for 2014, see this link.