Wednesday, 2 July 2014

MSC Cruises sets ambitious target for UK growth

The Mediterranean specialist MSC Cruises has pledged to more than TREBLE the number of UK guests it carries within three years. Its ambitious 200,000-passenger target coincides with the launch of two new mega-ships in 2017, quickly followed by one more in 2018 and another in 2019, between them adding over 21,000 berths to its ultra-modern fleet.

Central to the growth plan will be the launch of dedicated weekly British Airways charter flights to Venice and Genoa in 2015, delivering passengers to six MSC Cruises ships operating out of those ports next summer.

By operating its own charter flights, MSC Cruises will make cruising around the Med easier to book, a better customer travel experience and better value. To cater for the expected increase in demand, MSC Cruises has upgraded its call centre technology and is adding reservation staff at its London headquarters.

Furthermore, MSC Cruises is rolling out a new pricing structure that will ensure the best deals are always available to holidaymakers who book early. As well as accessing the lowest prices, early bookers will be eligible for upgrades and other onboard benefits.

The four vessels currently on order represent an investment of more than €2.3 billion and will take the fleet to 16 ships – with a total capacity of over 61,000 guests. The cruise line also has an option for three more ships for delivery by 2022.

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