Cruise Week sets sail this Saturday (27 September) with a destinations theme highlighting the huge choice of places to visit on a cruise holiday, together with the experiences to be enjoyed both on board and ashore.
Research shows that destination remains the number one reason for people choosing a cruise holiday, with 1.73 million Brits taking a cruise in 2013. Cruise Week, organised by the Cruise Lines International Association (CLIA), provides an opportunity for the travel industry to promote the benefits of cruise holidays and aims to encourage more people to consider a cruise for the first time.
Cruise Week will demonstrate the breadth in the choice of ship, style of cruise and destinations - from ships carrying just 100 passengers to floating resorts, from family holidays to expedition cruising and from worldwide destinations stretching from Antarctica to the Zambezi River.
Holidaymakers, cruise line staff ashore and on board, travel agents, ports and destinations around the world are being encouraged to post pictures on social media during Cruise Week featuring their favourite destinations, using the #lovecruise hashtag.
Andy Harmer, director of CLIA UK and Ireland, said: “It is our seventh year of celebrating holidays through Cruise Week and with destinations being the key reason people choose a cruise holiday, we wanted to focus on the huge choice of places to visit around the world either on an ocean or river cruise. A cruise holiday offers a mix of experiences whether that's for families, couples or solo travellers and the service provided is hard to beat."