Romance is in the air again at Princess Cruises, which seems determined to wring every ounce from its Love Boat reputation.
The line was the first to offer a sea-going wedding programme back in 1998 – until then the thought of as Captain performing a ceremony at sea was just a myth. Now Princess’s “Tie The Knot” wedding programme also offers harbour-side and beachfront weddings at some ports of call.
And of course Princess ships were the location for filming TV series The Love Boat.
Today’s move has much more of a modern ring to it – couples will be able to create their own online registry to encourage friends to contribute towards the cost of a cruise honeymoon and to pay for shore excursions, spa treatments, romantic dinners and even cocktails by the pool.
All very sweet and dewy-eyed, but someone should help UK managing director Paul Ludlow get with the programme – his suggestion that “many couples [are] already co-habiting before marriage,” meaning that “the traditional home-start gifts are often not needed” is distinctly unromantic.