Thursday, 13 November 2014

P&O sets out its stall for Britannia's shopping centre

P&O Britannia atrium

P&O Cruises will be spending the next four or five months setting out its stall for flagship Britannia, launching in March. The latest announcement has been to reveal what retail outlets are going to be onboard, and it’s packed with familiar High Street names.

Filling the 720- sq metres of shopping space on board are:

Crew Clothing: the luxury British casual-wear label loved by celebrities including Kate Middleton and Ben Fogle.

The White Company: makers of stylish clothing for over 20 years whose onboard range will include super-soft joggers, t-shirts and hoodies, perfect for relaxing on deck or exploring on shore.

Beaverbrooks: a family-owned British business specialising in diamonds, jewellery and designer and luxury watches making its first partnership in the world of cruising.

Desigual: a Spanish clothing brand noted for its patchwork designs, intense prints, innovative graffiti art, asymmetrical designs and flamboyant splashes of colour. Passengers will be able to choose from t-shirts, tunic tops, summer dresses and accessories such as scarves and a range of bags.

Rituals: a luxurious collection of enriching products from body and facial care to scented candles and perfumes.

Chopard: the Swiss-based luxury watch, jewellery and accessories company founded in 1860.

Other brands confirmed on Britannia are:

Beauty, Bath and Body: LancĂ´me; Chanel; Dior; Clarins; Benefit; Gucci; Calvin Klein; GHD. Jewellery: Carat London; Pandora; Swarovski; Ralph Lauren; Italina; Clogau; Buckley London. Watches: Omega; Citizen; Tag Heur; Raymond Weil; Michael Kors; Longines; Tissot. Clothing, Accessories and Bags: Joules; Ralph Lauren; Radley; Fiorrelli; Harrods; Michael Kors; Fossil; Ribkoff; Armani Jeans Bags.

P&O marketing director Christopher Edgington said: “We are delighted to have gained the support of a number of iconic brands wanting to be part of the Britannia experience.”

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