Tuesday, 30 December 2014

Cruise Critic 2015 predictions

Cruise Critic, a TripAdvisor brand, has revealed its predictions for the cruise industry for the forthcoming year, both globally and for the UK market.

CC is expecting a rise in supplementary offers, particularly for dining, spa and educational experiences. While full-board cruise tickets will still remain the industry standard, a greater emphasis will likely be placed on passengers spending more money on optional extras to upgrade their cruise holiday experience.

Cruise Critic also predicts an increase in special offers on new bookings, with value-added extras like free parking, on-board credit and cabin upgrades likely to be offered in key promotions throughout the year.

On-board entertainment is likely to go from strength to strength with cruise lines trying to offer the very best possible, such as award-winning artist performances, Broadway and Cirque-style shows, and comedy options geared toward more mature audiences.

As more cruise lines try to attract an increasing number of tech-savvy millennials Cruise Critic look forward to faster and more reliable internet services to be offered on-board. Expect more cruise ship related smartphone apps too.

Solo travellers are being targeted by cruise lines too, which should lead to more solo-specific cabins being offered or other improvements to reduce or eliminate the “single supplement” according to Cruise Critic. Expect more cruise lines to offer specific cruise entertainment programming for solo travellers too.

In terms of the British cruise market, Cruise Critic UK forecasts more choice when it comes to sailing from the UK thanks to P&O CruisesBritannia, Royal Caribbean’s Anthem of the Seas and Princess CruisesRoyal Princess all being home-ported in Southampton for the summer season next year.

They are also predicting a strong emphasis being placed on celebrity chefs, with Royal Caribbean showcasing Jamie Oliver’s restaurant on-board Anthem of the Seas and P&O Cruises presenting Marco Pierre White, Atul Kochar, Olly Smith, Eric Lanlard and James Martin on-board Britannia.

Family Vacation Critic, another TripAdvisor brand, predicts more child-friendly programs on cruise ships. It believes more children’s facilities will be upgraded during the year, together with the strengthening of branded partnerships including Carnival Cruise Line and Dr. Seuss, Princess Cruises and Discovery Channel, Norwegian Cruise Line and Nickelodeon, MSC Cruises and LEGO, as well as Royal Caribbean and DreamWorks. Family Vacation Critic also believes family suites will become more prevalent and travel in general will become more family-friendly over the course of the year.