Saturday, 14 June 2014

Fred. Olsen Cruise Lines and Saga Holidays sign up to new partnership

Fred. Olsen Cruise Lines has announced that it has signed a significant new partnership agreement with Saga Holidays, to promote and sell its cruises. Saga will have allocations on a range of 2014/15 Fred. Olsen cruises across its fleet of four ships – Balmoral, Braemar, Boudicca and Black Watch – focusing on products that do not compete directly with Saga cruises, from a number of regional ports around the UK

Saga will provide Fred. Olsen with an important sales distribution channel for early-to-mid-term business, thereby helping to reduce the volume of last-minute bookings, which can have a negative impact on yields.

Fred. Olsen and Saga previously enjoyed many years as trading partners, and Fred. Olsen is looking forward to working with Saga again.

Have you subscribed to World of Cruising magazine yet?  Follow this link now!!