Wednesday, 17 December 2014

P&O launches 'This Is The Life' TV campaign on Christmas Day

Rob Brydon is to be the face of P&O Cruises in a TV advertising campaign launching on Christmas Day. The ad is part of a multi-million pound campaign designed to attract both seasoned cruisers and new-to-cruise travellers alike across a wide age gap.

The commercial, built around the slogan "This Is The Life," looks at a P&O Cruises holiday through the eyes of Brydon.  Through his witty observations he explains the core offerings of the cruise line to viewers, including the British heritage, the choice of dining and entertainment, the hospitality as well as the destinations and pace of life on-board.

The tone of the campaign is simple and down-to-earth. The ad launches on Christmas Day and will be first shown on ITV during Coronation Street.

Emerald Waterways are also launching their latest advert on Christmas Day as part of their biggest ever television ad campaign.

Voiced by India Fisher the advert promotes both the experience on-board Emerald Waterways’ Star-Ships and their January Sale. The sale offers savings of up to £1,000 per couple on selected European river cruises. The river cruise line claims to have sold over 80 per cent of capacity for 2015 and have released additional dates and itineraries.

The Emerald Waterways advert will air on ITV just before the Queen’s speech.