But exploration is definitely the key holiday trend for 2014 according to Celebrity Cruises, who say two thirds (65 per cent) of Brits are keen to experience something new on holiday this year.
In addition, Britons are proving their holiday ambition grit with over a third (35 per cent) believing they will be able to tick off their bucket list of top destinations to visit in their lifetime. One in ten think it is likely or very likely that they will experience them all, according to the research from Celebrity.
Brits are keener than ever to venture into the unknown with trips that will exercise the mind, rather than the body. The biggest holiday ambition is to visit a famous site (30 per cent), followed closely by being able to see wildlife (25 per cent) and experience a new culture (18 per cent).
Celebrity commissioned the research ahead of the launch of ‘Ben Fogle’s Great Adventures’ – a series of unique and exclusive shore excursions developed for those keen to add an alternative element to their holiday and really make the most of their time away.
Writer, broadcaster and explorer Fogle was appointed as Celebrity's ‘Destination Expert’ in 2013 to share his knowledge of the world with the cruise line’s guests and even shape the experiences they have on holiday. From life as a castaway on a Scottish island, to racing across the Antarctic and trekking the Sahara, he is certainly well qualified to advise on adventure and how to add a different dimension to holiday programmes.
The new shore excursion programme includes speedboat rides and snorkelling with salmon in Norway, a gastronomic tour through Sicily, triathlon trails in Croatia and kayaking through the Stockholm archipelago.
Commenting on the survey results, Ben said: “It is really encouraging to see Brits realising holidays can be more than a break away and an opportunity to try something different. Many are keen to realise their ambitions to take the road less travelled and immerse themselves in new cultures and experiences. With the launch of my Great Adventures, Celebrity Cruises are leading the way in innovative and exclusive shore excursions across the globe that will add a new and exciting dimension to their cruise holidays in 2014 and beyond.”
Ben Fogle’s Great Adventures were launched yesterday (January 24). For more information visit www.celebritycruises.co.uk/BenFogle or call 0844 493 2043.
Commenting on the survey results, Ben said: “It is really encouraging to see Brits realising holidays can be more than a break away and an opportunity to try something different. Many are keen to realise their ambitions to take the road less travelled and immerse themselves in new cultures and experiences. With the launch of my Great Adventures, Celebrity Cruises are leading the way in innovative and exclusive shore excursions across the globe that will add a new and exciting dimension to their cruise holidays in 2014 and beyond.”
Ben Fogle’s Great Adventures were launched yesterday (January 24). For more information visit www.celebritycruises.co.uk/BenFogle or call 0844 493 2043.
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